The Wildflower Retreat
The Wildflower Retreat
Branding • Logo Design • Graphic Design
Illustrator, Photoshop, InDesign
A branding concept for The Wildflower Retreat, a contemporary hideaway designed for quiet moments and slow living. Think fresh coffee on a sunlit terrace, crisp linen sheets, slow mornings in soft robes, and golden-hour yoga beneath the trees - all set within a secluded luxury cabin in the woods. This project involved full visual identity development, including logo design, typography, and supporting graphic elements.
Branding • Logo Design • Graphic Design
Illustrator, Photoshop, InDesign
A branding concept for The Wildflower Retreat, a contemporary hideaway designed for quiet moments and slow living. Think fresh coffee on a sunlit terrace, crisp linen sheets, slow mornings in soft robes, and golden-hour yoga beneath the trees - all set within a secluded luxury cabin in the woods. This project involved full visual identity development, including logo design, typography, and supporting graphic elements.
The challenge
The goal was to strike a balance between a brand that feels luxurious and high-end, yet grounded and earthy - avoiding anything too traditional or overly floral. It needed to convey a sense of elegance, with a visual style that felt refined and modern paired with a subtle and delicate feminine quality.
The goal was to strike a balance between a brand that feels luxurious and high-end, yet grounded and earthy - avoiding anything too traditional or overly floral. It needed to convey a sense of elegance, with a visual style that felt refined and modern paired with a subtle and delicate feminine quality.
My approach
I explored a range of logo directions before refining and developing a full set of brand logos, including an emblem, a vector-based illustration, a text-only wordmark, and a combined version for flexible use across both print and digital applications. The visual identity is grounded in a soft, neutral colour palette, contemporary serif typography and subtle organic motifs - all designed to evoke a sense of peace, warmth and tranquillity. The result is a brand that feels elevated, timeless, and perfectly aligned with a modern retreat rooted in nature.
I explored a range of logo directions before refining and developing a full set of brand logos, including an emblem, a vector-based illustration, a text-only wordmark, and a combined version for flexible use across both print and digital applications. The visual identity is grounded in a soft, neutral colour palette, contemporary serif typography and subtle organic motifs - all designed to evoke a sense of peace, warmth and tranquillity. The result is a brand that feels elevated, timeless, and perfectly aligned with a modern retreat rooted in nature.
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The challenge
The goal was to strike a balance between a brand that feels luxurious and high-end, yet grounded and earthy - avoiding anything too traditional or overly floral. It needed to convey a sense of elegance, with a visual style that felt refined and modern paired with a subtle and delicate feminine quality.
My approach
I explored a range of logo directions before refining and developing a full set of brand logos, including an emblem, a vector-based illustration, a text-only wordmark, and a combined version for flexible use across both print and digital applications. The visual identity is grounded in a soft, neutral colour palette, contemporary serif typography and subtle organic motifs - all designed to evoke a sense of peace, warmth and tranquillity. The result is a brand that feels elevated, timeless, and perfectly aligned with a modern retreat rooted in nature.
Connect to Content
Add layers or components to swipe between.