YOLK
YOLK
Branding • Graphic Design
Illustrator, Photoshop, InDesign
YOLK is a bold, modern café and bakery concept defined by bright colours, minimalist styling, and punchy graphic design. The branding draws inspiration from the name itself - playful yet clean, with a focus on texture and contrast. Serving organic food, healthy brunch plates, and hearty baked goods in a warm, cosy space, YOLK is designed to be the perfect all-day hangout for brunch lovers and coffee enthusiasts.
Branding • Graphic Design
Illustrator, Photoshop, InDesign
YOLK is a bold, modern café and bakery concept defined by bright colours, minimalist styling, and punchy graphic design. The branding draws inspiration from the name itself - playful yet clean, with a focus on texture and contrast. Serving organic food, healthy brunch plates, and hearty baked goods in a warm, cosy space, YOLK is designed to be the perfect all-day hangout for brunch lovers and coffee enthusiasts.
The challenge
The aim was to achieve a visual identity that felt both fresh and fun, but also timeless and commercially viable. Balancing strong personality with minimalism to create a brand that feels vibrant and memorable while staying clean and cohesive.
The aim was to achieve a visual identity that felt both fresh and fun, but also timeless and commercially viable. Balancing strong personality with minimalism to create a brand that feels vibrant and memorable while staying clean and cohesive.
My approach
Typography played a key role in the visual identity - I used thick, rounded letterforms to mimic the rich, runny texture of an egg yolk, bringing a playful, expressive personality to the brand. The colour palette was built around warm, vibrant yolk tones, paired with a deep green to reflect the brand’s focus on fresh, organic ingredients. The result is a bold, eye-catching identity applied consistently across packaging, signage, menus and merchandise.
Typography played a key role in the visual identity - I used thick, rounded letterforms to mimic the rich, runny texture of an egg yolk, bringing a playful, expressive personality to the brand. The colour palette was built around warm, vibrant yolk tones, paired with a deep green to reflect the brand’s focus on fresh, organic ingredients. The result is a bold, eye-catching identity applied consistently across packaging, signage, menus and merchandise.
Connect to Content
Add layers or components to swipe between.
The challenge
The aim was to achieve a visual identity that felt both fresh and fun, but also timeless and commercially viable. Balancing strong personality with minimalism to create a brand that feels vibrant and memorable while staying clean and cohesive.
My approach
Typography played a key role in the visual identity - I used thick, rounded letterforms to mimic the rich, runny texture of an egg yolk, bringing a playful, expressive personality to the brand. The colour palette was built around warm, vibrant yolk tones, paired with a deep green to reflect the brand’s focus on fresh, organic ingredients. The result is a bold, eye-catching identity applied consistently across packaging, signage, menus and merchandise.
Connect to Content
Add layers or components to swipe between.